Company: SkinQ | Role: Brand Manager | Timeline: May 2023 – August 2023
The Opportunity
SkinQ was a new entrant in the market with its unique positioning of dermatologist formulated, multi-active skincare solutions for skin of color. We needed to increase its awareness and reach more people in the upcoming festive season.
“Indians love to give aesthetic gifts to their friends and family for the festive season as a show of their love and connection.”
— The Insight
Tasks
- Gifting Strategy Proposal
- Pricing
- Box Insert Design
- PR Liaison & Influencer Outreach
- Website & Marketplaces Listing
- Box Vendor Management
- Box Designing
- Market Research
- Competitive Research
- Social Media Strategy
- Email Marketing
- Performance Marketing
Key Results
- Gained Return on Ad Spend of 3x on various performance campaigns with UGC videos and Influencer Collaborations
- Negotiated for 40% Cost reduction with box vendor and secured long lasting relationship
- Reached 450k impressions with unsponsored PR coverage and 1M impressions with influencer collaborations
- Established product naming, tone and direction; ensured consistent distribution across all marketing channels
Richa Nevatia 